A.

Instead of guessing which changes will work best, they test two or more versions of a page to see which performs better.

This could involve changing the title tag, meta description, heading structure, internal links, or even the content itself.

Different user segments are exposed to each variant while analytics tools capture engagement signals over a defined testing window.

By analyzing these results, agencies can identify what resonates with users and search engines.

One variant may attract more clicks yet see rapid exits, signaling a mismatch between promise and delivery.

A competing variant could underperform in CTR but outperform in engagement and sales, pointing to superior content quality.

A.

Instead, they roll out improvements that who are the best atlanta seo agencies proven to work.

Before scaling any modification, agencies test it on a sample to confirm its effectiveness.

By grounding decisions in data, agencies minimize potential losses and strengthen strategic credibility.

Consistent, tested optimizations accumulate into measurable, sustained SEO success.

B tests across diverse content segments enhances insight generation and resource utilization.

Only by changing one factor at a time can agencies determine the true impact of each adjustment.

It transforms SEO from intuition-based tactics into a rigorous, data-centric discipline.