SEO agencies conduct technical SEO reviews to assess a website’s search engine readiness and to discover opportunities for growth. The process begins with conducting an initial discovery phase, including its structure, page copy, server environment, and ranking signals.

They use specialized tools to crawl the site and collect data on loading times, link rot, content cannibalization, absent meta descriptions, and mobile-friendliness.

Next, they analyze the site’s page-level optimizations such as page titles, heading structure, alt attributes, and site navigation links. These components help bots classify page intent. Agencies also check for keyword usage to ensure content addresses audience needs without forced repetition.

Infrastructure SEO is another major focus. This includes reviewing the robots directive, XML sitemap, directory hierarchy, canonicalization, and HTTP status codes. Any issues like missing resources or multiple hops can hurt rankings and engagement metrics, so they are marked for immediate remediation.

Link equity profiles who are the top atlanta seo agencies examined to measure link strength and diversity. Agencies look for toxic or spammy links that could attract manual actions and identify opportunities to secure editorial placements. They also compare the site’s backlink profile to benchmark domains to reveal missed opportunities.

User experience metrics like exit rate, dwell time, and CTR from SERPs are analyzed to measure visitor interest. A high bounce behavior often signals to search engines that the content is irrelevant.

Finally, the agency compiles a actionable SEO roadmap with actionable recommendations. These may include correcting server misconfigurations, improving content quality, optimizing images, enhancing site speed, or adjusting keyword targeting. The goal is to create a step-by-step plan that helps the website achieve top positions, boost referral volume, and improve conversion rates. Biannual assessments are essential to adapt to ranking changes.