Agencies handle duplicate content issues by first identifying where the duplicates exist across a website or multiple sites

They deploy advanced crawlers and atlanta seo agency reviews tools to detect duplicate text, meta elements, and structural patterns

Once identified, they prioritize the most important pages—usually those with the highest traffic or conversion potential—and decide which version should remain as the canonical source

A common solution is adding rel=canonical tags to signal the preferred version to search engines

Low-performing duplicates are permanently redirected to the primary page to preserve link equity

When duplication is unavoidable—like with size variants or localized offerings—they rewrite portions to ensure uniqueness without altering intent

Link audits help identify and fix URL variations that inadvertently create duplicate pages

They configure robots.txt and meta noindex tags to prevent search engines from indexing non essential or duplicate pages

When content is borrowed from partners or news sources, they add clear attribution and apply canonical links

Continuous tracking prevents recurrence

They configure automated alerts via Google Search Console and third-party tools to flag new duplicates

They also educate clients on best practices for content creation, such as writing original copy and avoiding copy paste from competitors or templates

Agencies blend crawl optimization with editorial discipline to deliver both rankings and meaningful user journeys